Group of diverse group of business people having a meeting while sitting in circle.
“Can you really deliver consistent customer value if the people delivering it feel misaligned, burned out, or unclear?”“Can you really deliver consistent customer value if the people delivering it feel misaligned, burned out, or unclear?”
That’s not just a rhetorical question — it’s a strategic one.
We’ve all felt it: ✔ The email we hesitate to send ✔ The meeting where no one’s really present ✔ The project we lead from obligation, not conviction
And customers feel it too. Misalignment inside always echoes outside.
So before we talk about brand value, operational excellence, or “value creation” — we need to ask a more personal question:
“Am I aligned with the work I’m doing?” “Do I even care the way I used to?”
🎯 David Droga Gets It
David Droga, CEO of Accenture Song, recently posed this question:
“Why should people care about what we do or sell?”
It’s a simple question — but it’s the north star for any business, brand, or leader.
But here’s the catch:
If the people inside your organization don’t feel aligned… why should customers care?
If your own team is overwhelmed, uncertain, or energetically disconnected from the work — it shows. Confusion gets shipped. Mixed messages get delivered. Relevance fades.
🧭 Enter: Personal Capability Alignment
What most organizations call a “performance” issue is often a personal alignment issue.
Not because people are weak. But because they’re human. And humans need more than goals — they need meaningful connection to what they do and why it matters.
That’s where the SMAC framework comes in.
At CIWLEARNING, we developed the Strategy Matrix for Aligning Capability (SMAC) to help individuals clarify and confront four crucial areas:
Awareness — What do I need to acknowledge, accept, or explore?
Strengths — What am I not giving myself credit for — or underusing?
Obstacles — What patterns or blocks keep resurfacing?
Strategy — What’s one bold, aligned move I could make next?
It’s not about vague self-help. It’s a mirror, a map, and a method.
📊 How It Works in the Clinic
In the Personal Capability Alignment Clinic, we guide participants through:
🧠 Honest self-assessment
💬 Strategic reflection using CPTD-aligned coaching prompts
📈 Input that generates color-coded alignment scores
🛠 A list of Top Five Fixes — not generic goals, but tangible misalignments ready to shift
📘 A post-clinic growth kit with monthly reflection prompts and CPTD development ideas
💡 Optional 1:1 coaching brief to unpack personal blocks and realign action
All of this in one high-impact, one-day clinic.
💳 Now Available Through MicroMarket
The Personal Capability Alignment Clinic is available to government and contractor professionals through the MicroMarket purchase card platform — a GPC-friendly solution priced under $2,000.
Perfect for teams, transitions, or talent support in high-pressure roles.
🧠 Why This Isn’t “Just About You”
Personal alignment is not a solo pursuit. It’s not selfish to want clarity, energy, and purpose — it’s strategic.
Because if your inner work isn’t aligned… …your outer work won’t stick. …your customers will feel the cracks. …your vision won’t gain traction.
That’s why customer value starts with personal capability — not just skill sets, but the internal readiness to use them with clarity and conviction.
You don’t need another motivational keynote. You need a bridge between who you are and what you’re trying to deliver — to your clients, your team, and yourself.
📌 Final Thought
David Droga said the job is to reduce complexity and fix your house first. This is your house — your internal operating system. And clarity isn’t a luxury. It’s the launchpad for everything else.
